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In spite of the global economical slow down Turkey achieved an GDP growth of nearly 3,5% in 2008 and the forecast for 2009 is expecting a growth rate at 2,7%. While the white goods sector in Turkey becomes one of the important industry sectors with its high standards in product quality and diversity, its significance in terms of the market potential is also evident.

Turkey is a very attractive market for household appliances: The construction industry is continuously busy and the more than 70 million Turkish inhabitants (with an average age below 30 years) are looking for higher standards. In Turkey where nearly 500.000 people get married each year, the approximate annual growth of 2,5% in the number of households is considerably above that of developed countries (1,5% as average). 

Turkey can be reckoned as an excellent turntable between Europe, Asia and Middle East and as a stable market. Istanbul has great potential for becoming a regional business hub for Multi National Corporations (MNCs) that want access to huge markets in Europe, Caucasia and the Middle East as well as the emerging market of Turkey itself.